Harmonic Frequency is our blog and newsletter where we share what’s working, what’s worth watching, and what’s worth listening to in the music and entertainment world.



If you’re an independent artist building your brand or an industry professional adapting to changes, you’ll get an inside look at strategy, creativity, technology and culture shaping the industry today.

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Yesterday, I sat in on a panel called “From Audience to Army: Building Brands People Want to Belong To.” It was part of The Global Entertainment Marketing Academy of Arts & Sciences Shared Spaces series, hosted by 100 Thieves. Ryan Johnson , Erin Ashley Simon and Emily Mei joined Bryanna Goecke, 100 Thieves’ Chief Commercial […]

Fan Engagement

July 16, 2026

From Audience to Belonging: What Gaming Gets Right That Everyone Else Is Catching Up To

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(If They Actually Want to Get Paid). This week, I listened to a discussion on my new favorite podcast, Music Tectonics, called “How Will Music Be Monetized in 2030,” recorded at the Grow the TAM summit. Tatiana Cirisano from MIDiA Research led the talk with Liz Moody from Granderson Des Rochers, Mauhan Zonoozy from A […]

Platforms, Strategy

July 9, 2026

The Digital Home Base Every Artist Needs

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WHAT’S MOVING IN MUSIC MARKETING IN MAY 2026 | Spotify Just Made Podcasts a Lot More Shareable Spotify launched Clips this week, a new feature that lets listeners capture, save, and share specific moments from podcast episodes. From one menu, users can send a full episode, a chapter, a timestamp, or a clip, streamlining how […]

On the Record

May 29, 2026

What’s Moving in Music Marketing

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On April 15, 2026, Spotify and the National Independent Venue Association (NIVA) announced a year-long partnership designed to boost the visibility of independent music venues across the United States. For anyone operating in the independent music space, whether you’re an artist building your live reputation or a label managing a roster, this is worth paying attention to. […]

Platforms

April 17, 2026

Spotify’s Investment in Indie Venues

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