Harmonic Frequency is our blog and newsletter where we share what’s working and what’s worth listening to in the music world.


If you’re an independent artist building your brand or an industry professional adapting to changes, you’ll get an inside look at strategy, creativity, technology and culture shaping the industry today.

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The New Rules of AI Search for Music If you’ve been keeping half an eye on marketing conversations lately, you’ve probably seen two new acronyms floating around: AEO and GEO. Some people are treating them like SEO’s replacement, but that’s not quite right. Understanding the difference between the three will matter if you’re an independent […]

Discovery Stage

September 22, 2026

AEO and GEO for Musicians: What Artists Need to Know

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Yesterday, I sat in on a panel called “From Audience to Army: Building Brands People Want to Belong To.” It was part of The Global Entertainment Marketing Academy of Arts & Sciences Shared Spaces series, hosted by 100 Thieves. Ryan Johnson , Erin Ashley Simon and Emily Mei joined Bryanna Goecke, 100 Thieves’ Chief Commercial […]

Fan Engagement

July 16, 2026

What Gaming Can Teach Us About Fan Engagement in the Music Industry

Expert panel at the Global Entertainment Marketing Academy of Arts and Sciences
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(If They Actually Want to Get Paid). This week, I listened to a discussion on my new favorite podcast, Music Tectonics, called “How Will Music Be Monetized in 2030,” recorded at the Grow the TAM summit. Tatiana Cirisano from MIDiA Research led the talk with Liz Moody from Granderson Des Rochers, Mauhan Zonoozy from A […]

Platforms, Strategy

July 9, 2026

The Digital Home Base Every Artist Needs

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